Social media marketing is showing more than ever that customer engagement is the number one key to success. Emerging as a very powerful promotional tool for businesses to interact with their audience. But, there are businesses that will hesitate to adopt this method because of the myths associated with it. Social media marketing is much more than a pastime that involves a random tweet on Twitter or posting Facebook status updates.
Let’s look at the most popular facts you probably didn’t know.
Unless you are on all social networks, you can’t succeed.
This puts off most marketers because the time investment is very significant. Spreading yourself thin over a number of social sites without any specific goals and action will be a waste of time and resources. It’s not the number of social networks, it is about how your business leverages and uses a network to get desired results. It is always best to focus on just one network at a time, to get established and then you proceed to the next.
It can also substitute for direct marketing.
Fact is, while social marketing is popular, it will never replace direct marketing. Online network marketing is convenient but human interaction is always best.
If you are using social media marketing then you don’t need to have a website.
Businesses know that websites are a very necessary component of their online presence. Doesn’t matter how many of the social networks you belong to, having a website or a blog is mandatory in 2015 and there is a good reason why. Content is the well known King that drives search traffic. Even if you have profiles on many of the social networks, your aim is to motivate people to click and visit your website where they will find unique content. A website is your branding tool where you can control your content, your display and sell only your products and local services.
Your ROI cannot be measured with Social marketing.
In business, it is always important to monitor and measure your return on investment for every activity in order for you to be profitable. Social media ROI is measured using analytic tools which visitors and their actions can be tracked. This will help the business marketer decide what to focus on and which links are being most active.
Social networking is too time consuming.
Social marketing itself can be achieved by dedicating only a few minutes a day and with using social media dashboards you can plan and schedule your posts. It is about the use of various tools and discipline.
Networking is not suitable for our kind of business.
Attention, any business that wants to succeed, build its own brand, attract new buying customers and have its SEO work properly needs social media.
But my customers don’t use social media.
I guarantee that 95% of the time that is false. Customers, new and old are using social networks. It is where local people connect. It wont be enough to just create one profile page and hope people will rush in to see it.
Not every business can succeed with social networking. It takes a lot of research, much active participation, a dedicated effort and a serious commitment to effort based on your strong marketing strategy. Smart businesses will outsource the whole process to SEO experts who understand and will help them achieve their business goals.