Why you need to have a mobile website to succeed.
Mobile devices are everywhere these days and that means more potential customers.
With the incredible surge in popularity of things like tablet computers and smartphones, people no longer have to go to a desktop computer to get online and get the information they need. Nor do they have to carry around a laptop computer or a net-book. Tablet computers and smartphones are lightweight, highly portable, and they allow people to have Internet access at their fingertips, wherever they go.
The problem for some people who use mobile devices is that the small screen makes it more difficult to read content online and navigate websites. Because of that, a lot of businesses have a secondary version of their websites that are specifically designed to be viewed on mobile devices. I’m sure you can see the value in making things as easy as possible for your website visitors and potential customers and in this short report, I will go over some additional reasons why you need a mobile website.
Reach a Local Targeted Audience
When someone is searching for a local business, they are going to visit a search engine to find what they need. Search engines like Google can use “geo-locating” to determine where an Internet search is coming from and serve up results with businesses that are closest to the person conducting the search. If a person is looking for a business like yours, and they are searching from a mobile device, you will want your website to load quickly and be easy to navigate.
Much Faster Loading and Easier Navigation
Many times, a search will be done from a mobile phone so that a web surfer can find a phone number and call it immediately. Your potential customers may even do an Internet search from a mobile phone or a tablet computer when they are already in the car, looking for the products or services you offer.
If a potential customer is searching for a local business like yours from their car, you can bet they are on a mobile device. It’s also a safe bet that they are pressed for time and can’t be bothered looking at a website that is difficult to navigate. If your website is difficult to navigate, they will hit the back button and visit one of your competitors. But, with a mobile website that is easy to navigate and gives potential customers the information they are looking for, you will give those potential customers a reason to visit your business.
Mobile websites will also load much more quickly than regular websites because they are designed to be viewed on mobile devices which typically don’t have the same computing power that a laptop or a desktop computer has. If your website loads quickly and is easy to navigate, you won’t lose customers to your competitors.
More Cost-Effective Than Developing Apps
Developing mobile apps for your business can lead to a better user experience and there are a number of benefits to it. However, developing apps can be time-consuming. If you want to share information with potential customers, a simple mobile website will do the job and developing an app may not be necessary. You can create your mobile website once rather than spending time and money creating an app with multiple versions for all of the different operating systems that are currently available for mobile devices.
We will construct your mobile website and your APP for one small fee. Call us today.